When the "V" Became a Trademark

How can one design feature for a dress, become a household trademark in a fashion label? During the early stages of design, I knew I wanted to make a dress that was easy to wear, would fit changing body types (like before and after a good-to-the-last-bite meal), and would be sexy without making you look like a cheap… well, you know what I mean. My mind went strait to the back. I designed a V that would drape beautifully around your curves, directing the eye to one of the most desirable features on a woman body, and keeping in line, with a feminine look that’s appealing for all. Look for it in various styles.

Endless Summer

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